Behavioural archetypes instead of personas

Image by Jakob Owens

As a behavioural designer and user researcher, I get to work on diverse design briefs ranging from UX & service design to helping businesses become more customer-centric. From my experience, I found that different types of projects require different kinds of “persona” tools depending on how and by who are they going to be used. This post focuses on designing behavioural archetypes for customer-centricity strategy.

--

--

--

I do UX research and write on related topics

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

IKEA website: UX case study

9 Psychological rules I used to keep users engaged with my design

9 Psychological rules I used to keep users engaged with my design

Must-have freebies #3

Don’t Just Focus on the Pixel Skills

Don’t Just Focus on the Pixel Skills

Building a Design System like Uber and Airbnb

Mastering colors in UI design

Gradient background with icons

A Quick Introduction to the Unified Modeling Language.

What I Learned Making 5 ARKit Prototypes

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Radina Doneva

Radina Doneva

I do UX research and write on related topics

More from Medium

Why we need to rethink our healthcare system — Service Design Approaches for Inclusive Care.

Writing for smallholder farmers: 6 principles

Farmers viewing articles on one of our apps to provide feedback on the content

Reinvent, Empower and Lead with Trust

What do our users think about birthdays?