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Radina Doneva
Radina Doneva

1.5K Followers

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Published in Common Good Design

·Dec 2, 2018

How customer experience can drive the future of financial services

This blog looks into opportunities for innovation in the financial sector through a strategic design lens. — The financial sector is going through a radical transformation. Fintech is disrupting the way people bank with innovative value propositions and new business models leveraging emerging technologies to simplify processes and interactions. These developments are driven to a large extent by the mindset shift in the industry towards customer-centricity. What…

Fintech

8 min read

How customer experience can drive the future of financial services
How customer experience can drive the future of financial services
Fintech

8 min read


Published in Common Good Design

·Jun 18, 2018

Highlights from Behavioural Science Summit 2018 at Warwick B-School

For a first year the Warwick Behavioural Insights Team hosted an event bringing together academia, industry, and students at Warwick Business School to discuss the frontiers of behavioural science and its practical application across sectors. Here’s a summary of what happened and my highlights of the day. The Behavioural Science…

Behavioural Economics

12 min read

Highlights from Behavioural Science Summit 2018 at Warwick B-School
Highlights from Behavioural Science Summit 2018 at Warwick B-School
Behavioural Economics

12 min read


Jun 5, 2018

How to apply behavioural economics to the design process

The story of a Behavioural Design Workshop at Hyper Island — Behavioural Design is all about creating the right environment for people to make a decision or take action towards their goals. It can be applied to encourage a desired behaviour, to stop unwanted behaviours as well as to form habitual routines. Behavioural design is often referred to the concept of…

Behavioral Economics

7 min read

How to apply behavioural economics to the design process
How to apply behavioural economics to the design process
Behavioral Economics

7 min read


Published in Common Good Design

·Jun 4, 2018

Circular Design Coming of Age

A journey towards common good… one loop at a time. — Recently at Common Good we’ve been thinking more in-depth about what doing good means to us. It’s an ongoing discussion within the team opening new perspectives about how we approach new partners and what challenges we choose to tackle. …

Circulareconomy

8 min read

Circular Design Coming of Age
Circular Design Coming of Age
Circulareconomy

8 min read


Published in Service Design JAM DAYS 17

·Oct 19, 2017

Behavioural Personas at Design Manchester

Design Manchester is the annual festival giving voice to the diverse community of designers across the region. For it’s fifth year this lovely city is energised by over 50 events, exhibitions and talks bringing together both established and emerging creative professionals. …

UX

4 min read

Behavioural Personas at Design Manchester
Behavioural Personas at Design Manchester
UX

4 min read


Jul 25, 2017

Behavioural archetypes instead of personas

As a behavioural designer and user researcher, I get to work on diverse design briefs ranging from UX & service design to helping businesses become more customer-centric. From my experience, I found that different types of projects require different kinds of “persona” tools depending on how and by who are…

UX

6 min read

Behavioural archetypes instead of personas
Behavioural archetypes instead of personas
UX

6 min read


Published in Experience Design for PTSD

·Dec 2, 2016

8. Discussion and Recommendations

This article is part of a research study publication on Experience Design for PTSD. This section reflects on the role of design within the domains of mental health care and PTSD. Recommendations for further research and design work are suggested. The first chapter of the study presented the case for…

Mental Health

5 min read

8. Discussion and Recommendations
8. Discussion and Recommendations
Mental Health

5 min read


Published in Experience Design for PTSD

·Dec 2, 2016

7. Experience Design Guidelines for PTSD

This article is part of a research study publication on Experience Design for PTSD. This section presents the output of the human-centred design research specified as twelve experience design guidelines in four categories: Preparation, Activation, Intervention, and Nurturing. The following design guidelines provide recommendations on experience design requirements for digital…

24 min read

7. Experience Design Guidelines for PTSD
7. Experience Design Guidelines for PTSD

24 min read


Published in Experience Design for PTSD

·Dec 2, 2016

6. Human-Centred Design Process

This article is part of a research study publication on Experience Design for PTSD. This section presents the methodology adopted in the primary research exploration of the PTSD condition and discusses the methods and tools used. The study followed the human-centred design (HCD) process. HCD is considered suitable approach to…

8 min read

6. Human-Centred Design Process
6. Human-Centred Design Process

8 min read


Published in Experience Design for PTSD

·Dec 2, 2016

5. PTSD Theoretical Background

This article is part of a research study publication on Experience Design for PTSD. This section provides a definition, diagnostic criteria, background information on trauma and its neurological reactions in the body as well as common treatment approaches for PTSD. What is PTSD? Post-traumatic stress disorder (PTSD) is defined as a condition that…

Mental Health

12 min read

5. PTSD Theoretical Background
5. PTSD Theoretical Background
Mental Health

12 min read

Radina Doneva

Radina Doneva

1.5K Followers

I do UX research and write on related topics

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